A single stitch is the starting point for the fantastic fantasy world of Iota. The new brand of contemporary luxury home products based on traditional crochet technique (one needle hand knitting), features high-end home accessories, soft furnishings and occasional furniture.

Iota’s foundations are based on three fundamentals: the use of individual crochet elements to create new, unexpected designs; luxurious bespoke yarns and materials; and being a social business.

Designs include floor and bed coverings, hammocks, poofs,curtains and seating, which are created using crochet elements that follow the traditions of northern Europe. However, the traditional elements are juxtaposed with beautiful bespoke yarns and a contemporary colour palette,seamlessly combining the old and the new.

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