Designed in Switzerland. Handcrafted in Italy. Made for real characters. This is VIU.
ABOUT THE BRAND
Cutting-edge design meets expert craftsmanship. VIU’s mission: make prescription lenses and sunglasses that fuse timeless aesthetics with innovative technology. The result: frames that suit every personality and style, a commitment to fair prices and a transparent production process.
VIU FLAGSHIP STORES
VIU’s design led identity is continued in-store. Visit one of our flagship stores to experience it for yourself, take a closer look at our range of eyewear or simply take a free eye exam with one of our experts.
Each pair of VIU glasses is designed in Switzerland. Handcrafted by a family run business in the heart of the Italian Dolomite mountains as well as on the Japanese island of Honshū, we truly value quality and are committed to only using the highest quality of materials.