Designed Colour

Venue/Stand Number The Canopy

Derived from an historic 1930s colour system to match colour products across the British Commonwealth.
Reinvented for the 21st Century.


Founded in 2015, by Victoria Whitbread and Jackie Piper who bring their premium brand British Colour Standard© to the consumer. Championing British colour with this ‘Modern Vintage’ brand British Colour Standard©; making beautiful homewares for their design-savvy customers.

Derived from a wonderful old colour system created in the 1930’s to match products across the British Commonwealth – from uniforms to Battleships, it fell out of use following the 2nd world war and the advent of digital colour.

Reinvented for the 21st century, our first BCS product – a bone china British-made mug collection, won the prestigious Gift of the Year award in January 2017. Many new collections have been added in 2018, including hand-blown recycled colourful glasswares, candle holders and colourful jute placemats.

All BCS collections have an eco aspect to them, either recycled, recyclable or fair-trade, sourced responsibly.
All the contemporary & colourful BCS products are designed by their award-winning in-house team in London.

As the creators of the now iconic PANTONE mug and many more successful products and ranges over the past 20 years; the mission is to continue to build on a colourful portfolio of the very best in homewares and gifts for the contemporary consumer.

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