vitra.

Venue/Stand Number Unit 5 - Coal Drops Yard

vitra is a Swiss company dedicated to improving the quality of homes, offices and public spaces through the power of design.
It not only develops and produces furniture, but also has its own Campus with buildings by leading international architects.

ABOUT THE BRAND

Creating innovative products and concepts with great designers is Vitra’s essence. They are developed in Switzerland and installed worldwide by architects, companies and private users to build inspirational spaces for living, working as well as public areas.

With its classics Vitra represents groundbreaking 20th century design. Today, in combining technical and conceptual expertise with the creativity of contemporary designers, Vitra seeks to continue pushing the boundaries of the design discipline.

A family business for eighty years, Vitra believes in lasting relationships with customers, employees and designers, durable products, sustainable growth and the power of good design.

The Vitra Campus with buildings by some of the world’s leading architects and the Vitra Design Museum with its exhibitions on design and architecture, design archives and a comprehensive furniture collection are all part of Vitra. They inspire visitors, inform the design process and create an atmosphere in which innovation flourishes.

SUSTAINABILITY

Today, companies are increasingly being judged on what they are doing to take on ecological, social and economic responsibility. Vitra does not see this responsibility as a duty that has to be forced upon the company, but rather as an aspect of design that has always been a part of the company’s industrial culture. At Vitra, it goes without saying that furniture is valuable when its production, utilisation and recycling does not harm people or the environment.

Following in the tradition of Charles & Ray Eames, who have influenced Vitra’s approach to sustainability in many ways, product longevity is central to the company’s contribution to sustainable development; short-lived styling is avoided at all costs. This can be seen most clearly in the classical pieces of furniture that have been used for decades, had several owners and have then even ended up as a part of a collection.

For Vitra, the manufacture of sustainable products means intense pre-production development, where the highest-grade materials are selected and tests are carried out that simulate 15 years of use. Individual components should be easy to replace and ultimately recycled. In addition Vitra offers Corporate Clients individual contract based take-back programs for their Vitra products.

THE RANGE

HOME – The Vitra Home Collection encompasses furniture, lighting and accessories for private interiors, including such well-known classics as the Eames Lounge Chair and the Panton Chair, as well as numerous pieces by contemporary designers. The Vitra Home Collection follows the principle of collage – the idea that a vibrant living space is not achieved by conforming to a unified plan, but rather gains character through a mix of old and new, high and low, classic and contemporary.

OFFICE – For more than fifty years, Vitra has developed office furniture that is innovative, functional and aesthetically appealing. The role of the office has grown in importance over the years, with intelligent spatial solutions making a significant contribution to the identity and success of today’s companies. Vitra works closely with the client to devise tailored interior concepts that help reconcile the growing demands of daily life – acceleration, technological progress and social change – with the individual corporate culture of the company.

PUBLIC – Ever since Vitra began to produce furniture designs by George Nelson and Charles and Ray Eames in the 1950s, the company has also devoted its attention to the outfitting of public spaces. Vitra regards the furnishing of public interiors – in airports and train stations, in cultural and educational institutions, or in cafés, restaurants and hotels – as a welcome opportunity to demonstrate the positive influence of design.

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