VitrA has chosen to premiere Equal, its latest designer collaboration, in the UK for the first time at designjunction 2019. The leading bathroom brand will also have the award-winning Plural range on display, as well as its new brassware and accessory range Origin.
ABOUT THE BRAND
VitrA is an award-winning, international brand that produces over 5 million pieces of sanitaryware every year to over 75 countries worldwide. VitrA bathroom products combine beauty with practicality, offering the very best in comfort, storage and ease of maintenance.
VitrA has a long-established tradition of working with acclaimed international designers and has forged enduring relationships with the likes of Ross Lovegrove, Terri Pecora, Matteo Thun and Sebastian Conran to create many award-winning collections. VitrA’s successful relationships with architects and interior designers have made them the brand of choice for developers and architects working on contract projects. Known for the quality and diversity of its products and reliable manufacturing processes, VitrA was selected for landmark projects including Heathrow Terminal 2, 3 & 5, Dublin Airport Terminal 2, The O2 arena in Greenwich and Tate Modern.
For Equal, Claudio Bellini has reimagined the modern bathroom through an architectural lens. The collection makes use of repeated geometric shapes which emphasise the differences between the products, such as the option to incorporate a suspended towel rail or LED lighting. The minimalist approach to the design is complemented by the monochrome hues and metallic finishes that Bellini has selected.
The contemporary collection infuses the washroom with tranquillity through its use of pure shapes and seamless joints. Developed carefully in collaboration with VitrA’s in-house design team, Equal aims at maintaining the illusion of fluidity – using the smooth edges to mimic the natural cavities found in lakes, alongside more structured lines to ground the aesthetic. Exploring the synthesis between man-made structures and natural shapes creates the perfect harmony throughout the collection.